My neighbors and I live in and maintain a 100+ year old building near Philadelphia’s Rittenhouse Square. As much as we baby her,     2134 Pine is showing her age. In my home, the windows are about shot. Because  Philadelphia’s Historic Commissiom deems our building to be archictecturally significant, proposed replacement windows must be approved by the Commission.

As you probably know, I love having “a guy” that  solves problems. In this case, my mailman Frank introduced me to a window installer thaf has seemingly worked on every historic brownstone in my neighborhood. John came over, measured the 5 windows, answered my silly questions, and promised me an proposal. A month later, I get a text with a $15,000 price tag. I was flabbergasted.

Had I known each window was $3,000, I would not have wasted the vendor’s time. A “back of the envelope” estimate would have primed me, the potential customer, for sticker shock.

How do you discuss pricing with your potential customers?

Comment