I had a great meeting with one of my first clients today. He just enrolled in my Business Development Summer Camp. He's a terrific litigator who regularly resolves significant cases on behalf of his corporate clients. We talked about identifying prospective clients (which is fun) and how to approach them (which creates some fear). We're working together on an email that he can send to prospects to schedule a time to talk about issues facing the prospect's business. Our goal is to position him as a pre-litigation counselor for regional businesses, rather than another lawyer trolling dockets for new cases. In this way, he's a resource instead of a salesman. These are exactly the kind of conversations that make me smile.