But we’re firemen,” Jake McCann would lament. “Firemen don’t ride around looking for fires. They wait for the firebell to ring.”

Jake was right. Firemen don’t go looking for fires. They respond when a fire breaks out. They don’t choose when or where the next fire breaks out. In fact, it’s ok when there isn’t a fire to which they respond.

But you’re not a fireman. You’re a professional. And still, every day, phone calls and emails signal fires and fire drills that you didn’t create and didn’t schedule.

Our luxury as professionals is that we can seek clients with the types of fires that we prefer to, are best equipped to and get paid handsomely to fight.

Do you want to keep fighting the same fires this fall? Let’s talk about focusing on the fires you WANT to fight.