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Don't second guess Security Sam

Tomorrow morning, I have an appointment with Security Sam, an appointment during which he'll tell me how much the security cameras and door buzzer system my condo association want are going to cost. Seeing as two other security companies have failed to submit a proposal after similar meetings, this appointment should be the ultimate one-call close.

But Security Sam's sales manager got in the way. 

Security Sam's sales manager made Security Sam contact his customer (me) to "clarify" that Security Sam is visiting a multi-family dwelling and not a single family home, a fact easily learned from a quick Zillow search. Why? Because single-family homes are serviced by a different sales team and Security Sam's sales manager wants to be Security Safe.

By second guessing Security Sam, his sales manager added an unnecessary layer of bullshit into a sales process that should be cut and dry. Security Sam, the security expert, should hear my needs, propose a solution, cash my check, and collect his commisssion. Instead, he has TWO sales managers worried that he might step outside of his contractual role and they are bothering the customer BEFORE the first meeting.

When I managed the business development process for a growing low eight-digit legal practice, I dealt with similar bullshit among the law firm partners, which only impaired my ability to service the legal needs of financial services companies nationwide. Too often, our clients were involved in conversations about how the origination credits for their bills would be divided, conversations which I often likened as having kids in the courtroom while their parents argued over their custody.

Nobody wins when you second guess Security Sam. Don't undermine your sales process with internal drama, and empower your team to always keep your customers' needs as Job No. 1. Your top line revenue will soon reflect your investment in your customers.

 

 

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You can't sell it if you don't stock it.

I recently spent a few weekend afternoons stocking shelves and sweeping floors in the deli and bait shop where I worked as a young person. In addition to making a few bucks, I remembered how important it is for seasonal retailers to have as much of their inventory on the shelves as possible. The Jersey Shore has absolutely emptied since Labor Day and, if you haven't sold it, odds are you'll have it next spring.

As a professional, you may have skills on the shelf that don't make you any money right now. This week, I'm rewriting my website, taking the opportunity to expand the  services that I offer to professionals like you. I might not sell some of them for a while, but visitors now know that I counsel both non-profit boards on fundraising and boaters looking for a new ride in addition to my coaching practice.

What skills do you have that you're not selling this fall? Let's talk about marketing them this fall to your new and current customers.

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“I don’t know if this is a fit for what you do …”

Aside from insulting someone, this is among the least effective ways to start a sales email.

Here’s a better way:

“HI CJ, having reviewed your website, I think that [this thing that I sell] might be relevant to your business. Would you have a few minutes to speak with me via telephone tomorrow so I can learn a little more about what you do and whether [this thing that I sell] might be relevant to you and your colleagues?”

If this is useful to you, let's talk this week about a few more tips to get yourself in the door.

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Sure, I'll talk to him.

My friend Tim* recently graduated from law school and is looking for his first full-time opportunity this fall. His grades and experience have yet to yield him a job, so I’ve connected with a few business lawyers, many of whom have graciously said, “Sure, I’ll talk to him.” So far, he’s learned a lot from some experienced deal lawyers and litigators, and hopefully one of them can connect Tim with another friend or colleague who needs a junior lawyer on her team.

Can you help Tim or another junior lawyer like him? Who are you helping in your network? How rewarding do you find these professional courtesies?

 

PS – Tim isn’t his real name.

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WHAT PIZZA TAUGHT ME ABOUT MARKETING.

After a day with friends at the Jersey Shore, I had a hankering for a slice of pizza and friends had recently recommended that I consider Nemo’s as a late night option. Sitting in the driveway, I googled “Nemo’s Avalon,” quickly found the website thanks to a smart SEO investment, and clicked “Menu.” I drove towards the pizzeria, figuring that the menu would load along the way. 1.3 miles and 5 minutes later, I parked out front and walked inside. The menu finally loaded as I was halfway through my first slice. The “menu” was the 4 page high-resolution .pdf file used to print the thousands of menus that they distribute each summer.

When I asked the owner about the menu’s challenges for mobile device users, he told me that his most effective marketing tool are the menus printed and distributed to families that rent homes on the island and that he would look into a mobile-accessible menu at some point. As a marketer, I’m sure that the bags of brochures given to renters are effective. But how many other pizza shops have their menus in the same bag? Local realtors routinely recognize the diminishing number of homes available for rent in Avalon, New Jersey. Targeting only renters eliminates the opportunity to create repeat customers among island homeowners and their families, who will eat Nemo’s pizza for summers to come. Finally, who doesn’t realize that nearly everyone has a smart phone? The owner, in fact, was holding one while we chatted.

As you’re evaluating your summer marketing plans, are you making the most of the marketplace from which you’d like to mine more customers? A smart SEO (search enginge optimization) investment for your website and making your website mobile friendly are great places to start. I'd love to introduce you to my friends at Huddle Up Consulting to learn more.

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City People - City Problems

“I’ll only make $160,000 this year,” my friend whined as she explained to me how busy her big city life is. She complained how she had to squeeze her Botox treatments and Soul Cycle classes in between client meetings, how her associate’s beach house gang parties, and how her Uber Black ride to her suitor’s un-air-conditioned apartment was almost $100 each way.

I tried to empathize, but could only think how many families could do so much with more than $3,000 each week, and how little direct human interaction her day-to-day life contained. It was like talking to 50 Accenture consultants at once, all rattling off their Starwood points numbers to fund their next Instagram-perfect vacation.

When she started complaining about online dating, my poker face vanished. In a lifestyle punctuated by colored boxes in IPhone calendars and messages sent through a dozen apps, it’s no wonder that so many of peers turn to Bumble, OkCupid, and the League to find the next Mr. / Ms. Right (Now). But what amazes me, especially as a sales professional, is how few meetings come from the leads that these dating appps create. It’s so easy to over-analyze the other person, that it allows users to never settle to never meet someone who’s not perfect.

I’m usually pretty tolerant of these so-called “first world problems,” but after I spent so much quality time with friends over the 4th of July week at the Jersey Shore, my calluses had healed. Whether on  the boat, in line at the Post Office, or over coffee at Moran’s, I spent a lot of time just talking with friends. There was no agenda and, unlike for my lawyer clients, there was no clock. A conversation lasted until your coffee got cool or you caught your next fish.

It was remarkably relaxing and refreshing to have unfettered conversations, to share, and to listen. In my practice, I aim to make conversations like these an important part of my work as we seek to grow professional practices. My clients who are able to slow down long enough to participate definitely find our time together very productive as the follow-up work more closely solves the client’s challenges than if I just took a stab at it.

With the weekend upon us, put the IPhone on silent or in airplane mode and see what kind of conversations you have with friends or families. You’ll likely approach Monday morning with a new attitude.

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You don't know Jack ... about sunglasses.

 “Yo Duke,” a man barked behind me. “Yooooo Duke,” he bellowed. In a moment of self awareness, I realized that he was yelling at me because of the Duke University sweatshirt that I was wearing. I turned around to encounter a lean, bald man in a crowded trade show booth full of the sunglasses that he and his colleague were hawking. He immediately handed me a rakish pair of wrap-around shades and, seeing my distain, asked what I’d rather wear on my drive home today. He had me hooked; I’m a sucker for a good question.

Through his stream of questions, we talked about the Costa del Mar sunglasses that I wear offshore fishing, about the Oakley Frogskins that I had lost in Montauk last fall, and about what safety glasses I wore at the shotgun range.  He now knew how and why I wear sunglasses year round and had already sold me two comfortable pairs – rubber coated Wayfarers that are still my day-to-day glasses and a pair of yellow shooting / driving glasses – for far less than I could buy them anywhere else

 At some point in the conversation, I interrupted my new favorite salesman and introduced myself to Jack.  During his career in finance, Jack participated in a deal involving a very profitable sunglasses company in which he became involved. As both a consumer and industry professional, Jack saw an opportunity to manufacture and sell $30-$40 sunglasses that fit and feel like $150-$200 shades. Jack works with Chinese sunglass factories to tweak their styles to better reflect what American amateur athletes and outdoor enthusiasts want. His company, Viking Eyewear, sells them directly to consumers hungry for a better product at a great price at outdoor trade shows and athletic events.

But what makes Jack so effective? First, he’s not afraid to be heard, as I quickly learned in a crowded trade show aisle. Second, he’s not afraid to ask his customers what they need.

What does this mean to your practice? First, you’re not getting in front of enough prospective customers, whether through referrals or networking. We all need to be a little louder in our marketplace and to not be ashamed about it. Second, you’re likely not asking the right questions to the prospective customers with whom you do meet in order to provide them with all of the services that we need.

Small-firm and family lawyers litigators should ask clients about business succession and estate planning issues. Estate planning attorneys should keep in touch with clients to be the family’s lawyer when a question arises. Deal lawyers should ask to meet with directors and officers at client companies to learn more about where the business is going.

Be a little louder and ask a few more questions. It will increase your revenue this summer and beyond.

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The longest day of the year

Among my favorite F. Scott Fitzgerald moments is when Daisy Buchanan admits to her friends in The Great Gatsby that, while she always watches for the longest day of the year, she always misses it. It's the perfect summer setting for a great American novel.

If you got outside at lunch today, you noticed that the sun was as close to overhead as you could ever recall. That's because today is the summer solstice, the longest day of the year,  a result of the Earth's seasonal tilt towards our distant Sun. Over the next six months, the Earth will actually move closer to the Sun but the Earth's tilt will shift so that the Southern Hemisphere receives increasingly longer days. Soon enough, the sun will set around 5 PM, but let's not rush it.

The next 10 weeks are what most Americans consider summer, a season during which many professionals attempt to ease their dress code and office hours. As a sales professional, these 10 weeks are when I schedule lunches, coffees, and networking meetings with busy professionals who briefly exhale and make time in their calendars for colleagues like me. I catch up with old clients and gain referrals to new ones. These meetings fill the pipeline for my third and fourth quarter work, work for which I am very grateful. 

What are you doing to build a pipeline of work for the rest of your year? Let's talk via telephone or in person before the 4th of July to get you going in the right direction.

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What Brown does for me

Each June, my mom and I spend a few days in Maine opening our family's cottage. To open the rustic home, we remove the sheets covering the furniture, make the beds upstairs, and I vacuum the cobwebs and dust that accumulate over 9 months. At some point, I hear the UPS truck come down the small South Bristol street as Eric is honking away. What's he bringing?

Inevitably, my mom has accumulated more than a few boxes of clean bedding, outdoor cushions, and Maine-themed ephemera over the winter. We're thankful that Denise at Wall & Walsh, the family business, is our shipping department and gets Mom's boxes to the local UPS driver in a timely fashion for them to arrive in Maine while we're there.

I was vacuuming as Eric drove by. He was looking into the front windows and passed by before I could scramble onto the front porch. A minute later, he came back, headed the other direction, and saw me pointing towards the short, steep driveway, into which he immediately backed up. I met him by the backporch as he greeted me with a lilac bough for my wife or girlfriend, and was even more excited when I told him that my mom would be the lucky recipient. He gladly handed me the 8 large boxes that we were expecting and was off again, honking as he went.

Eric's a UPS driver in coastal Maine that greets returning summer residents with wildflowers that he collects along his route. In addition to delivering packages, Eric delivers happiness every day, which is definitely not mandated in his contract. I look forward to our once annual interaction so much that I spend 900 miles in the car with my mom to do it and was compelled to tell you about it.

What small moments of joy can you create for your clients? What will keep them shipping UPS instead of FedEx?

 

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I went to the dermatologist.

I started this year with a list of things to do as I approach the age of 40.

Retirement Plan? My friend and financial advisor Dean Vetsikas is on it.

Will? My friend and lawyer James Bainbridge just sent it to me. 

Physical? My doctors say that I should lose some weight, but otherwise things are great after a few bumpy years.

Dermatologist? The dermatologist. I just couldn't bring myself to make an appointment to see a dermatologist. The sun-loving women in my life are seemingly always waiting for pathology results regarding irregular moles. My physician friends tried to recommend a colleague known for her Manolo Blahniks. I even posted a Wall Street Journal article imploring that high-risk indviduals get annual full-body skin cancer scans. I was rattled.

But when melanoma came back to a good family friend, I made the call. The usual suspects told me how invasive the visit would be. They described how I'd leave with bandages. I was not excited about my potential experience. They could not have been more wrong.

Dr. Edward "Ned" Ryan is a thoughtul physician who uses dictation and technology to map skin imperfections on his patients' bodies. He was excited by my lack of moles, but agreed that my fair skin and mountain of freckles made me succeptible to skin cancer. He was glad to hear that I so often fish in long sleeves, pants, shoes, a hat, and sunglasses. The best news: He didn't find anything suspicisous and looked forward to seeing me next summer.

That was the best 20 minutes of my week. Why will you visit your dermatologist? Let us know when you do. #TeamIHateCancer

 

 

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To Build a Bed

Recently, I helped a friend to assemble a bed from IKEA. His wife and inlaws thought that it looked great on the internet. It was white, it had drawers underneath it, and it was half the price of all the other beds. In reality, it was cheap particle board, required a tiny allen wrench for dozens of fasteners, and took 8 hours to assemble.

My friend’s first (and last) experience with IKEA furniture was total bullshit. He'll never go back again - no matter what his family's need.

Do your new clients come back? In between muffled curses and stripped screws, I considered how those of us with professional practices help our first-time clients to have the best experience that they can, so that they'll return for a second engagement, matter, project, or case. Our clients are already thinking Caveat emptor, so let's help them love us.

Does your marketing plan reflect the reality of working with you? IKEA pushes price and convenience, pains that evaporate once you open the first box and see the dozens of parts.

Does your sales process create expectations for both you and your client for the first week or month that you'll work together? Once you've found and loaded the heavy boxes onto a wobbly IKEA cart, IKEA won't let you roll the cart to your car and you are restricted to a tiny loading area with concrete barriers.

Does your onboarding process lay out the reality of working with you and the expectations for everyone involved? IKEA buries its instructions inside the boxes, in which they lay hand and hand with Pandora herself.

That new client (in which you invested heavily to acquire) will be as disappointed as my friend in our day-long IKEA bed project if we don't make "some assembly required" as easy as possible.

This week, I'm going to assemble some key documents (a checklist, some templates, and project materials) that I can email to my prospective customers as part of the sales experience. My clients will know what they can expect of me, what I expect of them, and why they pay me to do it. I know some great small firm lawyers whose smart use of paperwork makes them A LOT of money. I'd be happy to introduce you to one of them.

Coda: We actually had two beds, and I built the second one alone. I had identified the trouble spots, laid out the fasteners ahead of time, and brought better tools. While it still took 8 hours to assemble, it required 2/3 the effort and angst. That's why repeat customers are so valuable to our practices.

 

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Wax on wax off

Benjamin Frankin opined that "an ounce of prevention is worth a pound of cure." Each spring, boaters invest hours of prevention to ward off expensive days of cure. I won't bore you with the details of how I clean, polish, and protect 23 feet of fiberglass and metal, but imagine two four-gallon buckets full of cleaning products designed for the harsh marine environment and dozens of  terrycloth and microfiber rags to apply and remove them. So far, I've invested four long days in preparing the boat for the 2017 season while friends are catching dozens of striped bass each day and filing their taxes.

Why do I block out these four days in my calendar each April? Because, at the beginning of its fourth season, the boat looks brand new. We've kept our asset looking as good as it can for something that spends 8+ months each year floating in saltwater. The constant compliments reinforce our reputation for keeping a boat in "Bristol condition" - a reference to the English port that produced the finest ships in the world. 

Now that I'm done waxing the boat, I'm going to clean, polish, and protect the appearance of my consulting practice, in which I coach professionals through the sales, marketing, and business development processes. I'm going to strip down and re-varnish my website, detail my elevator pitch, and polish my business cards to better reflect who I am and what I do. 

I'm not alone in this effort. I know a partner in a small firm who just launched a new personal website focused on his representation of local businesses, especially breweries.  It's a great project in which I wish every lawyer would invest some web and content dollars. 

As well, my brother has done an excellent job polishing our charitable effort, Team I Hate Cancer, led by his cycling team's lightning-fast kits and our iconic t-shirts. It's a brand that excites a lot of people and allows us to raise a lot of money to support families facing a cancer diagnosis.

If you're thinking about how your business looks to current and prospective clients this spring, let's pool some resources and make sure that all of our practices are as shiny as they can be - in "Bristol condition" as they say. 

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What story are you telling?

We all know that no one's life is as perfect as it is on Facebook. However, facing scores of old friends at my college reunion last weekend, I was unsure how a sober, single, childless CJ would fair in a room full of wine-fueled startup junkies and consultants married to investment bankers and law firm partners. So I decided to tell the truth.

When asked what I was doing with myself, I spoke to the impact that my brother, our colleagues, and I continue to create through Team I Hate Cancer. An amazing majority of the classmates were aware of our work via social media and wanted to learn more about it. I uncovered an entire network of biotech and medical professionals who are as excited about helping cancer survivors as we are, and I really look forward to staying in touch and collaborating with them.  

When given the opportunity to ask first, I asked about families, learning about the challenges of raising special needs kids, blending families, and the importance of grandparents as short notice babysitters. It made me thankful for all of the support that my family continues to provide to each other. 

By telling the story that you want to tell, you control the experience that follows. If you're having a tough week at the office, talk about your kids' little league team and gain the empathy of fellow parents. If you just scored two huge clients, talk about it and watch what happens with your practice as it continues to grow. 

What story are you telling this week?

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Just show up.

Months ago, an old friend messaged me to ask whether I'd come back for my 15 year college reunion. I'd said, "Sure," rallied a few friends to join me and didn't think about it until Duke unleashed a relentless electronic barrage of donation solicitations. Even as a fundraiser, I was horrified by the frequency and tone of their messages. For the record, I haven't given to Duke since 2010. 

However, in the last week, a bunch of my Duke classmates popped up in a reunion-specific Facebook group, some friends local in the Triangle reached out, and all of a sudden I was driving 400 miles south without barbecue as my primary goal. 

Last night, Duke threw great parties, including turning Cameron Indoor Stadium into an '80s disco, at which I reconnected with a number of old friends, with conversations ranging from Tex-Mex, childhood anxiety, student government elections, social media sobriety, Easter plans, and I even witnessed a few quick hugs between college flames.  

As recently as Tuesday, I was more excited for a root canal than my college reunion but, because I went, I got to enjoy all of these friends while everyone else is at home checking Facebook with FOMO. 

Sometimes, once in a while, just show up. You never know who you'll see again. 

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The most expensive spare tire on West Chester Pike.

The forward driver's side tire exploded when I hit the suburban pothole late on Friday night. Luckily, I limped into a nearby Wawa parking lot in which my local AAA flatbed driver replaced my blown tire with the spare. 

The next moring, I called Joe at Qyst Automotive, who used the information in his CRM to order me two Continental tires for delivery on Monday moning. With my car on the lift, a technician used a checklist to assess its bumper-to-bumber well-being, sharing his list with Joe, the shop manager. When he called to recommend 4 new tires AND rear brake rotors, I admittedly had sticker shock, but knew that my 2009 Volvo station wagon was in the best hands in the area as I made payment arrangements. I had not anticipated spending that much money but felt better that my car was in better shape than when I dropped it off because of the relationship that the Walshes have with the Qyst crew.

When you meet with a client, do you check-in with her about her business' needs and what other problems you can solve? Inevitably, someone's going to do that work for her and it might as well be you. I'm developing a checklist for my practice and would love to hear about yours!

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Can my local coffee shop survive the Starbucks invasion?

I'm really fortunate that I live across the street from an independent coffee shop. For many years, it served hot coffee, crafted great drinks, and accepted packages for anyone in the neighborhood. Recently, the coffee's been tepid, the baristas high, and the package acceptance service eliminated.

Today, a shiny new Starbucks opens less than 2 blocks away and my independent coffee shop has not undertaken a single step to appreciate the scores of customers that it has developed over the years. I think that, among the whirring of espresso shots, I heard the death knell of my neighborhood shop, whose rusty service and stodgy beliefs have demonstrated to its customers that they, like the Dude, are just abiding.

Everyday, someone's trying to snipe one of your practice's customers, whether via price, service, or rebates. What are you doing to love your customers who you've developed and to protect them from your competition, who wants to do their work? I'd start with a handwritten note to each of them with an invitation to check-in over coffee of lunch. I'm reminded of a 1980s United Airlines TV commercial about a business losing its biggest customer. Go out and love yours. I'd be more than happy to share some ideas how to do it.

What will do you when Starbucks opens in your neighborhood?

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Rejection never felt so good.

I awoke last Thursday like most days, reaching to silence my smartphone-turned-alarm-clock. In the course of my morning routine, I began to review the emails that had arrived overnight. Buried among the headlines and hype machines was this email title:

Lottery: Not Selected For 2017 Blue Cross Broad Street Run 

My heart leapt out of my chest; I was released! I had registered for the Broad Street Run entry lottery as part of an agreement with my doctor to get back in my running sneakers, but I knew inside that I wouldn't be ready for a 10 mile run by my 38th birthday (just a few days before the race). In fact, I had been dreading my glacial pace from the moment that I clicked "submit." However, I'm now pounding the Pine Street pavement for the first time in almost a year, an activity that has me moving towards a race pace 5k (3+ miles) as a March milestone.

So I'll promise you two things:

1. My legendary Team I Hate Cancer high-five stop is BACK south of City Hall.

2. I'll run a 10 miler on the Radnor Trail (out and back twice) before July 4.

3. IF we find someone who'll run Broad Street for Team I Hate Cancer, we'll throw a post-race party for your effort and my birthday.

Rejection never felt so good.

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PhillySetGo seeks Philly's civic-minded lawyers

I had the opportunity recently to sit down with my friend and former colleague, Nolan Tully, with whom I worked on sophisticated life insurance fraud and long term care insurance issues at Drinker Biddle. In addition to his law practice, Nolan and two friends are the ThoroBros (hyperlink), a triumvirate of young horse racing aficionados who write widely on issues related to the sport.  Nolan’s lifelong interest in politics led him to join the South of South Neighborhood Association, the local organization for Philadelphia’s Graduate Hospital neighborhood in which he and his wife have started their family. He and I met to talk about his recent appointment to the board of PhillySetGo, a local political action committee founded to educate and engage area millennials around quality of life issues and to support local and regional millennial political candidates who seek to make a real difference.

Nolan explained to me that, as many of us have witnessed, the recent election cycle created a surge in interest in politics by Philadelphia’s young professionals. However, with the votes counted, many young Philadelphians are still looking for opportunities to stay involved in local and regional politics. Specifically, PhillySetGo believes that these young professionals want ethical, transparent, and effective local and state governance that seriously addresses affect quality of life issues, including education, job growth, poverty, and urban development. PhillySetGo believes that elected officials too often fail to provide competent and ethical leadership and too often trivialize millennial engagement in favor ofestablished interests.

With hundreds of lawyers across Philadelphia frustrated by the current political climate, PhillySetGo is hosting a Young Lawyers Night event at the Ritz Carlton Residences at 1414 Penn Square on Thursday, February 23 to engage these talented young professionals and to show them how PhillySetGo is working for them. The event’s golas are to provide a networking event for young lawyers interested in local politics, to create civic engagement opportunities for them, and to expose them to local political and business leaders.

Moving ahead, PhillySetGo seeks to identify candidates in 2018 Comonwealth-level races that represent the views of their young professional constituents and to host open events in the candiates’ Philadelphia neighborhoods. They also intend to financially support a subset of their endorsed Republican and Democratic candidates.

If you’re interested in learning more, reach out to Nolan at Nolan.Tully@drinkerbiddle.com.

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I joined a shitty gym.

I used to belong to the pretty gym, where the machines were new, the lightbulbs were bright, and the guy's locker room was clean. The members were pretty and the staff regularly oogled them and each other. But the management created clerical and administrative moments where staff interrupted members to allegedly update their contact information, but really to upsell you into a personal training package which I didn't want. So I quit, because Team I Hate Cancer believes that "outside is free." That was February 2015.

December's cold snap convinced me that I needed an inside space in which to shed some pounds that I put on while sidelined with a chronic issue. So I joined the shitty gym, where the same treadmill has been broken since I joined, the lights are inspired by a prison, and the locker room smells like a frat house. While registering as a member, the staff person didn't ask my name until he read my American Express card. The bubbly personal training director attempted to save the experience but the torpedo had already exploded. Neither person has greeted me since with more than a nod or a grunt. However, because no one greets or bothers the members, there's no one to ask about the free classes, personal training options, or why the treadmill is still broken. 

It's amazing; nothing gets fixed and sold. In fact, the same staff person blares his Tupac-inspired Spotify playlist every night while trolling the internet for a new job.

But no one bothers me while I am working off those Christmas cookies.

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Why Boxing Day is so AWESOME

Many Americans consider the day after Christmas as a day for the couch, the mall, or a walk in the park. However, in England, today is Boxing Day, a day during which Englishmen watch soccer for eight hours. On Boxing Day, English churches traditionally open the boxes in which parishioners made donations (alms) all year to support the less fortunate. 

How awesome is an entire day dedicated to those who need our help? We spend an entire season researching, acquiring, and wrapping the perfect gifts for family and friends. So why can't we spend just one day after Christmas supporting those less fortunate than we are?

If you see things the way that I do, would you consider a donation supporting the work of Bethesda Project, a leading homeless-support organization that serves more than 2,500 homeless Philadelphians each year? Your contribution will make an immediate impact of the lives of homeless men and women who come to Bethesda for shelter, food, and protection yearround.

Thanks for your generosity! Make your donation here:  https://give.everydayhero.com/us/YPAB

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